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The Japanese government has started competitions throughout the country looking for advice on ways to encourage people to drink more when moving to overcome the decline in alcohol tax revenue. According to the Guardian report, the National Tax Agency (NTA) has started ‘Sake Viva!’
The campaign asks individuals from ages 20 to 39 to send ideas to increase consumption of alcoholic drinks, which have declined due to changes in lifestyle during the Coronavirus Pandemic, especially among young people.
The contest, which is open until September 9, asks for “new products and designs” in addition to strategies to encourage drinking at home. The local website Jiji.com reports that migrants are even advised to explore metaverse -based sales
techniques. In addition, the competition finalists will be invited to the luxury award event in Tokyo on November 10. The Japanese NTA office announced that they would support the commercialization of winning ideas, according to the report.
According to NTA, the average annual alcohol consumption in Japan has declined from 100 liters per person in 1995 to 75 liters in 2020. The decline ).
In 2020, alcohol -related tax contributed 1.7% of the total Japanese tax revenue, down from 3% in 2011 and 5% in 1980. NTA revealed earlier this month that the total income gathered from alcohol tax in the 2020 fiscal year decreased more than From more than more than that 110 billion to 1.1 trillion Yen Japan compared to 2019. Reportedly the biggest decline in alcohol tax revenue in 31 years.
This program, according to the Japanese Ministry of Health, aims to encourage people to only consume appropriate amount of alcohol” to prevent health problems, Sun reports.
In addition, beer consumption dropped significantly, with sales volume down 20% to less than 1.8 billion liters. According to Kirin Brewery, who produced Ichiban Shibori and Kirin Lager, on average people in Japan consume around 55 bottles of beer in 2020, a decline of 9.1% from the previous year, The Guardian reported.
