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A month ahead of his birthday, Indian actor Shah Rukh Khan beamed from the world’s altitudinous structure, the Burj Khalifa, on Wednesday evening.
The videotape marked the launch of an intertwined brand crusade by Burjeel effects, one of the largest healthcare service providers in the UAE. Khan is the face of the group that owns 39 hospitals and medical centres under the Burjeel, Medeor, LLH, Lifecare, and Tajmeel brands in the UAE and Oman.
The crusade launch event stressed Khan’s strong connection to the UAE. Over the once many times, the Burj Khalifa has been lighting up in honour of the actor’sbirthday.The crusade, ‘ We Are Committed To Your Care ’, is set to appear region-wide on multiple platforms. It features the Abu Dhabi- headquartered healthcare group’s success story.
At8.20 pm, the world’s altitudinous screen featured the crusade videotape in which the actor narrates the story of the healthcare group. It begins with Khan’s homage to the UAE’s heroic killers at the public and artistic corner of Wahat Al Karama. The 70-alternate videotape also showcases the iconic Sheikh Zayed Grand Mosque and the group’s flagship installation, Burjeel Medical City.
Sheikh Zayed Grand Mosque and Wahat Al Karama depict the substance of the UAE and reflect Abu Dhabi’s growth into a global mecca. The videotape draws parallels between the ideals that inspired these milestones and Burjeel effects ’ morality of serving the community, ” said Prashant Issar, director of the crusade videotape.
Dr Shamsheer Vayalil, president of Burjeel effects, said “ We’re proud to launch the crusade with megastar Shah Rukh Khan that epitomises the values we cherish. It symbolizes Burjeel effects ’ ambition to come a global leader in healthcare grounded out of a country that has inspired the world with its fascinating growth story. ”
